“Sharp Eye Animation was able to quickly distill our story and make a fun video that has really helped grow our business,”
Jordan Boesch, CEO, 7shifts
With offices in Saskatoon, Canada, 7Shifts provides employee scheduling software for more than restaurants to help them streamline operations online. It’s an industry leading software-as-a-service (SaaS) platform helping restaurant managers schedule, evaluate, and communicate with their workforce. It’s currently used by more than 4,000 restaurants worldwide.
7shifts wanted a video that would boost website engagement and SEO, while helping tell their story to prospects. The team wanted to:
- Decrease website bounce rate
- Increase pageviews per customer
- Increase average time spent on site
Sharp Eye Animation recommended a character-based approach that shows prospects a typical pain points. A character has problems keeping up with employee work schedules, finds 7shifts and then becomes completely satisfied. The video would be highly visible and added to their website, social channels like Facebook and Twitter.
“Sharp Eye Animation is the ultimate value proposition…we look forward to working with their team again.”
Jordan Boesch, Founder, 7shifts
After adding the explainer video to the website’s homepage, the company saw the following as a result:
- 10% decrease in bounce rate
- 1.5x increase in pageviews per visitor
- 4min+ increase in time spent on site
Leading a startup to dominate an industry is a feat few get to experience. Thanks to a forward-thinking approach, critical SEO metrics were improved, helping them dominate their space. By partnering with Sharp Eye Animation, 7shifts has established itself as a solid authority on search engines that will help them remain a stalwart in the restaurant scheduling SaaS industry for years to come.
7shifts explainer video produced by Sharp Eye Animation
To explore what video can do for your business, contact Sharp Eye Animation here, and check out our other case studies below.