YouTube Ads: The Marketing Tool You Can’t Ignore
12 reasons why YouTube Ads are one of the most effective tools in a business’ toolbelt
YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don’t know what you’re doing.
But once you have the video content, and expertise to execute campaigns, YouTube Ads drive an enormous amount of high-value prospects to your business’ website, efficiently and effectively. After all, there’s a reason why YouTube announced raking in more than 15 billion in 2019 – because they’re effective.
So if you’ve considered getting started with YouTube Ads, but aren’t yet totally convinced, here are 12 reasons why you really should get started with a campaign today:
1. Cost per view is still low
Currently, the average cost per view of a YouTube Ad is about $0.02 USD – and this is very inexpensive for running a digital ad today. To put it in perspective, ads on LinkedIn start at around $2 USD. That’s 9900% more expensive than a YouTube ad.
So if you have just $50 USD to spend, your YouTube Ad can be seen by prospects over 2,500 times while the same investment into a LinkedIn ad would get you just 100 views, at most.
2. Ultra-granular targeting options
YouTube’s targeting capabilities get more sophisticated everyday. Whether your prospects are 39 year-old male contractor supporting a family of six in the city of Wichita, or just 25-45 year old females in Canada, YouTube can deliver your video ads to these audiences with an ever-increasing level of control.
3. YouTube viewership is (still) exploding
According to YouTube, on mobile alone YouTube reaches more people in the United States than any television network. And the way things are going, YouTube’s popularity will only continue to soar over the next ten years as more people come online globally.
So if you don’t have a presence on YouTube – either paid or organic – you’re missing out on a massive opportunity to reach high-value prospects.
4. Most businesses haven’t caught on (yet)
While many businesses are seeing the power of YouTube Ads, they’re still relatively unused by most. This could be because businesses need video content to promote, which takes more time and effort than a simple Facebook or Google Ads campaign.
Either way, now is a great time to get your brand in front of more prospects’ eyes before your competitors catch on.
5. Effective at driving people to your website
Not only can YouTube Ads get your brand in front of a massive amount of people, but they can drive audiences to your website as well.
In fact, unless you’re an active YouTube Partner Program member (with over 1,000 active subscribers to your YouTube channel plus 4k hours watched in the last 12 months), the only way to direct traffic from your YouTube videos to an external website is via YouTube Ads.
“The only way to direct traffic from your YouTube videos to an external website is via YouTube Ads.”
6. Work for any industry
Regardless of what industry you’re in, chances are your prospects watch videos on YouTube. Now if your prospects happen to spend more time on YouTube – such as millennials or tech-savvy people – chances of them catching your latest ad on YouTube will surely increase.
7. Great at boosting brand awareness
According to YouTube, over 2 billion users visit YouTube each month, and every day people watch over one billion hours of video. So if you’re looking to build awareness for your brand, the scale of YouTube’s reach is hard to beat.
8. You’re only charged when audiences watch 30 seconds, or the entire video
With YouTube’s In-Stream ads, you’re only charged when someone watches 30 seconds of your video, or the entire thing. So when done right, keeping videos under 30 seconds can help keep your spend down.
“Keeping videos under 30 seconds can help keep your spend down”
9. Spend what you want
Since there’s no minimum budget required to get started with YouTube Ads, you can set your own budget based on resources available. So whether you want to test the water with just $10 dollars, or launch a global campaign with tens of thousands of dollars, the underlying technology remains the same and you only have to spend what you want.
10. Give the perfect pitch every time
YouTube Ads may be the most efficient marketing tool you could have in your toolbelt. They deliver the perfect pitch, everytime, flawlessly. And they can be “pitching” your product or service to new prospects around the world at the same time.
In other words, they scale unlike just about any other medium available.
11. New campaigns can be launched quickly
If you know what you’re doing, or are working with a video marketing company who does, you could potentially be driving new prospects to your website with YouTube Ads in less than an hour.
12. YouTube Ads integrate with other free Google tools
One of the biggest benefits of running YouTube Ads is that they integrate with other free Google tools, such as Google Analytics, Google Marketing Platform and Google Data Studio. This means that you don’t need to spend anything to see how your ads are performing, who’s most engaged with them, and where you need to optimize.
While still a relatively new kid on the advertising block, YouTube Ads have evolved to become a highly sophisticated and powerful tool that all businesses should be using. Their nascency, cost-efficiency and overall effectiveness make them a no-brainer if you’re looking for a powerful way to attract more people to your business.
Have a question about running YouTube Ads? Contact us today and speak with one of our YouTube Certified specialists today.
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