An explainer video is a short animated video that explains a complex concept or product to your audience in a concise and memorable way. They’re proven to lift conversion rates and increase viewer retention. Here are some tips on how to make a successful explainer video for your company:
1. Understand your viewer’s needs
The first step to making a great explainer video is to clearly understand who you’re targeting with the video. Will this be the first time they’re getting exposed to the idea in your video? If not, what do they already know (and that you won’t need to include in the video)? Understanding your audience’s knowledge base is key to writing an effective script, and this will help the video production team you’re working with customize the messages in the script accordingly.
2. Spend time on your script
We tell all of our clients that the single most important component to a successful explainer video is the video script. Your explainer video script is the foundation of your video, so don’t rush this step so that when the visuals are built you know the video will put smiles on viewers’ faces, and will nudge them to act.
3. Use visuals to support audio
The visuals in your explainer video aren’t just for looks, they actually play a key role in supporting what’s being said in your audio and can get across additional messages not said in the voiceover. For example, if your voiceover says “100% free”, including on screen text that spells that out can really drive home the message. Combining animation, on-screen text, and other visual elements can drive home your important messages while keeping your audience engaged and making your video memorable.
4. Be concise
Successful explainer videos are best when they are short and sweet. Aim for 1 minute in running time – ideally no longer than 90 seconds – and include only the critical information. If there are just too many messages you’re trying to get across in your video, explore ways that you can use visuals instead to get them across to viewers (see point above). Not everything needs to be said in the audio.
5. Use professional voiceover talent
Professional voiceover artists are usually formally trained to sound professional, clear, and effective. Working with the right ones can help make your explainer videos more lively and trustworthy. Choose a voiceover artist that matches either your target audience, which can help create empathy in your viewers.
Explainer videos are great at quickly explaining complicated concepts and pitching products to your audiences in efficient ways. By following these tips, you can create a successful explainer video that will achieve the results you’re hoping for.
Contact us today to get started on your next explainer video.
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