If you sell customized products where customers go through a potentially frustrating checkout process, you’re likely aware that videos are great tools that efficiently educate while improving conversion rates. And it makes sense that videos are ideal, after all would you prefer to read over a text-heavy webpage or watch a 60-second video on the same topic? Many are missing out on the opportunity get their important messages across by still relying on text over video.
A fun, animated video can keep people engaged, informed, and quickly explain complicated concepts like no other marketing medium can. They have the power to give the perfect pitch every time and reduces the chance of a viewer misreading or misunderstanding crucial information.
A study by Wyzowl and Hubspot found that when looking for instructions or guidelines, more than 97% of consumers said video helps increase user understanding of a product or service. Other highlights from the same study includes the following:
• Over 72% of people would rather use video to learn about a product or service
• Over 81% have been convinced to buy by watching a video
• Over 76% say it has helped them increase sales
• Over 99% who already use video say they will continue to do so
Here is what Jakroo – a producer of custom sporting jerseys – said about the animated video we made for them: “Our video has been a great success and has really been a major help to our business. Sharp Eye has very talented animators and I never felt like we were being ignored. They were always prompt to respond and get the changes done and back to us for review. Working with Sharp Eye was great and I hope we can use their services again the future.”