Every time we chat with a potential client to discuss their video project, the first point we always emphasize is the importance of their video script. In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing one is an art with no set rules or formulas if you’re looking for something unique. So what’s the best advice that will help you in your video marketing efforts?
Below are 7 of the most valuable resources, sure to help you write a kick @$$ video script:
Wistia consistently puts out some of the best video content around, and what better way to learn about video script writing than watching a video on it? Wistia’s video below covers what kinds of questions you should ask yourself before starting out, how to use Google Docs to collaborate with your team, what to avoid, and more.
Here’s another great post from Wistia. In it they showcase several Hollywood video scripts, and then show how they applied the same tactics to their own video script writing efforts.
This is an in-depth online course on video script writing, written by distinguished writer and storyteller Rick Allen Lippert.
This article contains a few links to script writing software platforms (yes you read that right!) that can help with video script ideas and the writing process.
Great to-the-point article on video script writing that we think nails it.
Although written for real-time video in mind, this piece highlights three important components: 1) start with a video brief that highlights the goals and topic to be addressed, 2) the voice a script should carry, ie using simple words and not complicated language, and 3) practice reading the script out loud.
This is one of the best resources we found. It covers important pointers on how to “humanize” your script, and also includes a short video on the “40/60 rule” for balancing your products and services with a personal story.
Videos are powerful marketing tools to that can make a significant impact on your business. But producing a great one isn’t always easy, and it always starts with a fantastic script. Be sure that you define your goals from the outset, keep it short and add some personality.