Attorney video advertisements are one of the more critical components in your law firm’s marketing strategy, especially with people spending more time on video-centric platforms like YouTube, Facebook and Instagram than ever.
As an attorney, chances are that you’ve either already invested in video, or you’re looking to do so with one sole purpose: to get new clients for your law firm.
It’s true that videos are one of the most powerful marketing tools you can use. They get and keep viewer attention, while simultaneously getting across your most important messages – like where people can schedule an in-office consultation with you.
When making a video ad, don’t settle for a boring, cookie-cutter video just because it stays “on-brand” – be different!
But how do you create a video that actually drives phone calls and in-office consultations?
We’ve analyzed thousands of law firm marketing videos, and found that there are three main ingredients that separate the best from the rest:
• The best attorney video advertisements use humor
• The best attorney video advertisements tell a story
• The best attorney video advertisements are different
To show you what we mean, watch the following attorney video advertisements – and try not to laugh while you do so:
As you can see, these attorney video advertisements are powerful because they’re funny, tell a great story and aren’t like the sea of other nearly-identical lawyer ads.
So the next time you’re planning on an attorney video advertisement for your law firm, don’t settle for a boring, cookie-cutter video just because it stays “on-brand” – be different!
To get remembered – regardless of whether it’ll run on live TV, YouTube, social channels or any combination of these – consider animated attorney video advertisements.
Want Your Next Video Ad to Stand Out? Use Animation
Since 2012, our team has been helping law firms like yours tell hilarious stories that stand out and actually get remembered – all without breaking the bank. Check out some of our recent work below:
To learn more about what animated attorney video advertisements can do for your law firm, contact us today!
Sharp Eye Animation is an award-winning studio, founded by former Google marketer and video marketing specialist Daniel Bales. The company provides the legal industry with end-to-end law firm marketing solutions, including everything needed to effectively leverage today’s most powerful video marketing platforms.