Customer Q&A: A Conversation with Athena Software
Athena Software’s Head of Marketing Communications shares why Sharp Eye Animation is the best explainer video company for their needs
Waterloo, Ontario-based Athena Software is an industry leader in case management software solutions for social services. Their primary product, Penelope, is a cloud-based client management system used by hundreds of nonprofits and human services organizations worldwide.
When the team looked to create a series of animated videos to showcase some of Penelope’s key features/benefits, they knew that they needed to work with the right explainer video company who could meet their demanding requirements.
Sharp Eye Animation Founder Daniel Bales interviewed Neil McDonald – Head of Marketing Communications at Athena Software – to understand why Athena chose Sharp Eye Animation for their series of animated explainer videos. Below are highlights from the chat:
Sharp Eye Animation: Before using video, how did Athena Software market other products and features?
Neil: We used a variety of methods, such as dedicating pages on our website to a particular feature, or creating white papers to highlight the capabilities of our product. The beauty of using Sharp Eye Animation videos is that we’re able to communicate a great deal of information in a short amount of time, all in a way that’s easy to understand for our customers and prospects.
With animated explainer videos, we can describe a new product or feature while also showing how it works and providing use case examples in a fun, easy-to-digest, and memorable way.
Having an informative, 90-second explainer video is a great way to introduce and explain our product. Penelope is a comprehensive case management platform for social services and has many uses and features, so the video has been a fantastic way to present the product in a simplified, easily understandable way.
The Athena Software Penelope explainer video
Sharp Eye Animation: Is the video being played anywhere else besides your website, email you YouTube channel?
Neil: We showcase our Sharp Eye Animation explainer videos prominently on our website, YouTube channel, and in our email marketing campaigns. We also use the Penelope video as the header of our Facebook page and as the main content piece on our website’s home page.
We’ve found that having an informative, 90-second video is a great way to introduce and explain our product. Penelope is a comprehensive case management platform for social services and has many uses and features, so the video has been a fantastic way to present the product in a simplified, easily understandable way.
Sharp Eye Animation: Besides views and paying customers, are there any key metrics you track? What are they?
Neil: With our video hosting software (Wistia), we’re able to track how long the videos are viewed, as well as other user engagement metrics, such as sharing or replaying certain sections of a video. These insights helps us understand how relevant our videos are to our audience.
Sharp Eye Animation: Were you tracking any metrics prior to using video? If so, what were they?
Neil: Yes, we tracked metrics of previous videos in the same way, and of course we also tracked typical metrics such as website visits, time on site, page views, conversion rates, email engagement, and so on.
Sharp Eye Animation: How has our product impacted the company and/or marketing team?
Neil: The videos that Sharp Eye Animation has created for us have had a great impact on Athena, as they’ve given us a simple and effective method to present our product and its key features and benefits.
Having a professional and visually appealing explainer video that communicates vital information in two minutes or less is very helpful in educating prospects and customers about our product and how it can help them achieve their organization’s goals.
Everyone at Sharp Eye Animation has been friendly and professional right from the beginning, and we’ve been super impressed by how they are able to meet (or beat) every deadline with quality work that is always exactly what we were looking for.
Sharp Eye Animation: Would you describe a few of the reasons you decided to work with us?
Neil: We were looking for a way to create explainer videos that were fun and informative, and Sharp Eye Animation’s portfolio of custom animated videos were a perfect fit. Everyone at Sharp Eye Animation has been friendly and professional right from the beginning, and we’ve been super impressed by how they are able to meet (or beat) every deadline with quality work that is always exactly what we were looking for. They’re a very creative team and match the art direction we need to keep our explainer videos on brand.
The explainer videos have been a hit because they make it so easy to communicate the value of our products in a concise and fun way.
Sharp Eye Animation: What have people been saying about the video since it’s gone live?
Neil: We’ve had great feedback on all of the explainer videos Sharp Eye Animation has made for us. They’ve been a particularly big hit with the Athena team because they make it so easy to communicate the value of our products in a concise and fun way.
Sharp Eye Animation: Any parting words?
Neil: Sharp Eye Animation is the best! Thank you for all the great work you’ve done for us. We look forward to continuing to work with you.
Want a custom explainer video for your business? Contact us here to chat with a video producer and learn why startups to Fortune 50’s say Sharp Eye Animation is one of the best explainer video companies in the United States.
Sharp Eye Animation is founded by former Google video lead and digital marketing specialist. The company specializes in end-to-end video marketing solutions for technology companies, healthcare, nonprofits and everyone in between.