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Drive Smart Georgia: First-Moving Company Revs Up Search Engine Rankings With Video

New homepage video results in 82% increase in search rankings in two months

“Less than two months after uploading their video on YouTube, Drive Smart Georgia saw an increase in organic search visits by 82%”

Steve Jones, Founder, Drive Smart Georgia

About Drive Smart Georgia

Drive Smart Georgia is a top-rated driver’s education school based near Atlanta, Georgia. Their customer base is made up of mostly young parents and pre-licensed Millennials. Since the school’s inception, they’ve served over 15,000 students and have become one of the largest and most successful driving schools in the area.

Problem

As a forward-thinking driving school, Drive Smart Georgia was looking to capitalize on a lack of competition YouTube search results (no other Georgia-based driving school had a YouTube presence). In addition, Drive Smart Georgia looked to improve key SEO metrics, including pageviews per visit, average time spent on site, etc. Drive Smart Georgia wanted to:

  • Capitalize on the competition’s lack of presence on YouTube
  • Increase organic search visits
  • Increase Increase average pageviews per visitor
  • Increase average time spent on site

Solution

Sharp Eye Animation partnered with Drive Smart Georgia to produce their 60-second explainer video, along with shorter cuts from the original that would be used on their website, YouTube and Instagram accounts.

“Other driving schools haven’t really been hosting videos on YouTube, so I thought that since young people are spending more time watching online video, having our own would be a no-brainer.”

Steve Jones, Founder, Drive Smart Georgia

Results

After adding the video to the Drive Smart Georgia website and YouTube channel the team saw fantastic results:

  • +82% increase in organic search visits
  • +50% increase in pageviews per visit
  • +57% increase in time spent on site

“We’ve seen more students start coming through our doors, and some have mentioned the video. Working with Sharp Eye Animation turned out to be one of the best marketing decisions we’ve made. We love what the videos are doing.”

Steve Jones, Founder, Drive Smart Georgia

Conclusion

Being one of the first to create a presence on YouTube proved to be an incredibly smart decision. By partnering with Sharp Eye Animation, Drive Smart Georgia was able to improve it’s search engine rankings, increase leads coming through the website, and stake an early claim on YouTube that will help them remain dominant in the Georgia-area driving school market.


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Sharp Eye Animation is a four-time award-winning animated video production company, founded by an ex-Googler.
 
The company is based in San Francisco and Los Angeles.

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    • Why Sharp Eye Animation
    • Products
      • Explainer Videos
      • Product Videos
      • Video Series
      • Brand Videos
      • Educational Videos
      • Law Firm Videos
      • Video Marketing Management
      • Unlimited Subscription
    • Portfolio
    • Case Studies
      • 7shifts
      • Athena Software
      • Drive Smart Georgia
      • DocXellent
      • Green Law Firm
      • Mainstays
      • RepairShopr
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