Animation Keeps Law Firm Top-of-Mind in Region
The Green Law Firm takes advantage of animation to help it stand out and be remembered
Custom Animated Videos
Broadcast TV Stations
Local Viewers Reached
About The Green Law Firm
The Green Law Firm has extensive, hands-on experience with a proven track record of helping clients get compensation in personal injury cases. Senior Attorney Bill Green has become a noticeable figure in Charleston, South Carolina, as his face is easily recognizable from numerous television commercials throughout the area.
Bill Green has become a noticeable figure in South Carolina, as his face is easily recognizable from numerous TV commercials throughout the area.
In a sea of nearly-identical law firm advertisements, the Green Law Firm wanted their marketing videos to stand out and be remembered when a potential client may need their help. They also needed the videos to be produced in broadcast TV quality, and “snipes” from the videos (short animated graphics played on the bottom 1/3 of the screen during live TV broadcasts. They needed marketing videos that:
- Stand out and are more memorable than “normal” law firm videos
- Take serious subjects – like accidents and bankruptcies – and make them more light-hearted
- Are optimized for broadcast TV and digital channels like YouTube and websites
The Green Law Firm chose to partner with Sharp Eye Animation for their “Truck Accident” & “Superhero” video marketing campaigns. The two videos included animated re-creations of their entire team and had a combination of animation as well as live-action (shot with a camera) video. The 30-second videos run as commercials on the local Fox, CBS and NBC broadcast TV stations. Sharp Eye also provided “snipes” from that would run in the lower ticker during live news broadcasts.
As more people are working from home and watching TV, The Green Law Firm took advantage by producing a series of custom animated videos that reach their local audience. Their two 30-second videos run daily and help them stay top-of-mind. They’re beginning to explore running the videos as ads on YouTube as well, given today’s relatively low cost/view and the granularity YouTube ads provide when it comes to geo-targeting.
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