7shifts Skyrockets With Help From Sharp Eye Animation

7shifts: Startup Skyrockets With Help From Sharp Eye Animation

Combination of explainer video and company growth leads to 300% revenue increase

“Sharp Eye Animation was able to quickly distill our story and make a fun video that has really helped grow our business.”

Jordan Boesch, CEO, 7shifts

About 7shifts

With offices in Saskatoon, Canada, 7Shifts provides employee scheduling software for more than restaurants to help them streamline operations online. It’s an industry leading software-as-a-service (SaaS) platform helping restaurant managers schedule, evaluate, and communicate with their workforce. It’s currently used by more than 4,000 restaurants worldwide.

Problem

7shifts wanted a video that would boost website engagement and SEO, while helping tell their story to prospects. The team wanted to

Decrease website bounce rate

Increase pageviews per customer

Increase average time spent on site

Solution

Sharp Eye Animation recommended a character-based approach that shows prospects a typical pain points. A character has problems keeping up with employee work schedules, finds 7shifts and then becomes completely satisfied. The video would be highly visible and added to their website, social channels like Facebook and Twitter

Sharp Eye Animation is the ultimate value proposition…we look forward to working with their team again.”

Jordan Boesch, Founder, 7shifts

Results

Combined with their overall growth, Sharp Eye Animation’s work helped 7shifts’ revenue grow 300%. The addition of the video to the 7shifts website resulted in the following:

10% decrease in bounce rate

1.5x increase in pageviews per visitor

4min+ increase in time spent on site

Conclusion

Leading a startup to dominate an industry is a feat few get to experience. Thanks to a forward-thinking approach, critical SEO metrics were improved, helping them dominate their space.

By partnering with Sharp Eye Animation, 7shifts has established itself as a solid authority on search engines that will help them remain a stalwart in the restaurant scheduling SaaS industry for years to come.

To explore what video can do for your business, contact Sharp Eye Animation here.