YouTube Ads: The Marketing Tool You Can’t Ignore 12 reasons why YouTube Ads are one of the most effective tools in a business’ toolbelt YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don’t know what you’re doing. But…
The Perfect YouTube Video Length (according to YouTube) YouTube Vice President of Engineering explains the ideal YouTube video length to help get your videos seen It’s a question as old as YouTube itself. Do longer videos – or shorter videos – get more love from YouTube? Do ultra-long podcasts get more exposure than your two…
22 YouTube Video Marketing Tips for Startups Take your YouTube marketing game to the next level with these tips So, you decided to make YouTube part of your company’s marketing mix? Great! There’s no one-size-fits-all approach to producing effective YouTube videos, but here are twenty-two YouTube video marketing tips to guide you in the right…
*The method below also works for .VTT and .SBV video transcription formats. These days promoting your videos on YouTube, Instagram and other social media sites is crucial if you want them to be seen. Equally crucial is including video transcriptions (video transcripts) when you upload, which is how closed captions are made. Video transcriptions are…
If you’re an attorney and your law firm marketing team isn’t already using machine learning in various aspects of your business, you may think that it’s technology years away. But that’s actually not the case. Machine learning is already here, and a surprising number of law firms are using it right now in 2020. In…
2019 was quite a year across the globe, and in the video marketing space, things are only heating up more. If you’re planning on running a video ad on YouTube, check out our compilation of the best from 2018: Amazon’s Alexa Loses Her Voice Amazon CEO Jeff Bezos, the richest man in the world, makes…
YouTube video tags are one of the most critical components to getting your YouTube videos found. They operate like keywords for your videos and should be taken as seriously as the other metadata you choose for your video. So how do you find the best tags to add? Google’s Keyword Planner is a free tool…
Businesses are making more videos each year since they can efficiently get mission-critical messages across to your audiences. Making animated videos for YouTube is a powerful way to boost key business – like conversion rates and search engine rankings – while increasing sales. Why Animated videos? Animation has the flexibility to take your audience from…
YouTube videos are a key part of Google search results. In fact top ranking YouTube videos typically show up on the top ⅓ of the results page. Well-optimized YouTube videos offer a huge opportunity for your business to create brand awareness and simultaneously drive traffic to your website. In order to increase the chances of…
