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Our collection of industry articles, case studies and more

Crowdfunding Explainer Video: The Ultimate Guide

20% Higher campaign success rate when video is included 64% More likely to buy a product after watching an online video about it As more people around the world come online each day, video continues to explode in popularity. Video entertains, teaches, documents and informs us unlike any other medium. It’s a powerful storytelling tool that’s…

Enhanced Content for Ecommerce and Retail

  With Amazon, eBay, Walmart and other large Ecommerce giants battling for online dollars, brands selling products on these sites look to outrank the competition by securing a coveted page one search engine ranking. To get there, some brands focus on optimizing keywords and getting more five-star reviews. Forward-thinking brands take a holistic approach, adding…

Crowdfunding Video Production

  Attention spans getting shorter everyday. They're currently at 8 seconds and tied with a goldfish’s. Having a video that can capture attention while giving the perfect pitch is crucial to success. This is especially true for crowdfunding campaigns, where new campaigns emerge everyday. Video is a powerful tool that quickly gets across important and sometimes…

RepairShopr Explainer Video Case Study

“We were looking for a professional, yet cost-effective solution for a custom animated video for our new but growing SaaS platform. Sharp Eye Animation was the perfect partner.” Robert Reichner, CEO, RepairShopr About RepairShopr With offices in Kirkland, Washington, RepairShopr provides an industry leading all-in-one software-as-a-service (SaaS) platform for repair shops looking for invoicing, ticketing,…

Cryptocurrency Videos and Animation

  Cryptocurrency, the digital currency using cryptography to secure and verify transactions, has become one the 21st century’s most complex technologies. With nearly 2,000 different currencies out there the need to stand out is critical, so many are turning to animated video to get their most important messages across to audiences. Binance, for example, one…

Crowdfunding Explainer Videos | Exploding Kittens

  Since its birth, animation has evolved to become a tool used by everyone from Fortune 500’s to startups. Its flexibility can take viewers to space, the bottom of the sea and anywhere in between. For crowdfunding projects on platforms like Kickstarter and Patreon, animation help campaigns stand out and can lead to great results.…

YouTube metadata basics

  YouTube videos are a key part of Google search results, with top ranking videos typically showing up on the top ⅓ of the results page. Well-optimized YouTube videos can represent a significant opportunity for your business to create awareness while driving traffic to your website. In order to increase the chances of your videos…

YouTube video optimization

  YouTube is no doubt a force to be reckoned with, and regardless of the business you’re in, there’s a massive amount of potential here to scale your viewership. Frequent curation of content is important to drive your viewership and engage new audiences. Here are three things that we suggest doing: Create Playlists to increase your…

Law Firm videos

  As an attorney, chances are you’re always on the hunt for new clients. Traditionally referrals have been your main source for winning new clients, but over the last few years law videos have been gaining traction due to its ability to capture attention. In today’s always-connected world, eyes are shifting online and the legal…

Crowdfunding Videos and SEO

  Everyone at some point has thought about starting a business and bringing a great idea to life in the marketplace. Starting a business these days is getting easier thanks to the power of crowdfunding – or raising money from many people, typically via the Internet. Crowdfunding is a powerful way to get exposure, market…

Integrated Marketing Extends the Life of Your Custom Animated Video

  Many businesses use video to help get their important messages across to audiences in a fun, engaging and memorable way. They’ll add them to their website, social channels and email campaigns, where they act as a super-efficient salesperson, delivering the perfect pitch every time. It’s no secret that they’re one of the most powerful…

Customer Success: Athena Software

Interview with Jordan Fox, who focuses on sales and marketing at Athena Software   Explainer video produced for Athena Software Video's popularity has seen some serious growth over the last several years, and this trend continues to rise. Cisco, for example, estimates that by 2021, 80% of all internet traffic will be video. That means a lot more cat,…

Why Should I Have Multiple Versions of My Video?

If you've kept up with video marketing over the last 5 or so years, you know that video marketing is a powerful and increasingly popular tool just about any type of business can use. In fact video is becoming so popular that Cisco predicts it will account for 79% of global internet traffic by 2020.…

Making the animated video

  We're thrilled to learn that our friends at RepairShopr loved working with us so much that they decided to write a blog post about it! The video is featured on their homepage and has thus far has results in 15k views and 3000+ paying customers, according to RepairShopr CEO Robert Reichner. Read the case study here.…

Drive Smart Georgia Explainer Video Case Study

  “Less than two months after uploading their video on YouTube, Drive Smart Georgia saw an increase in organic search visits by 82%” Steve Jones, Founder, Drive Smart Georgia About Drive Smart Georgia Drive Smart Georgia is a top-rated driver’s education school based near Atlanta, Georgia. Their customer base is made up of mostly young…

DocXellent Explainer Video Case Study

  “Now that we have a video that explains our important messages in less than 2-minutes...people are staying on our website longer, watching our video and exploring the site” Gary Carignan, CEO, DocXellent   About DocXellent: Connecticut-based DocXellent is a leading provider of electronic document control software and quality software applications with over 30 years…

Three Considerations When Setting Out To Produce Your First Animated Video

If you’ve never produced an animated video for your business, you may not know where to begin. We hope to make it a bit easier for you by providing the three most important things to consider when setting out to produce your first animated video. 1. The Script The script is the single most important…

Custom Products and Animation Together in Harmony

So you sell custom products with a complex checkout process. Do you think your customers would rather read through numerous paragraphs or watch a fun 60-second video to absorb the same content? The fact is that there are many businesses that rely on text-heavy webpages to explain important messages. A fun, animated video can keep…

Unlike Other Animation Studios

  We include 2 things to our all of clients that most other animation studios don’t: unlimited revisions and multiple versions. The fact that we do so separates us from 90% of other animation production studios out there, but to us it seems like a no-brainer. Unlimited Revisions Do we really offer unlimited revisions? Yes!…

What Video Marketing Can Do For eBusiness

As our lives become increasingly more complex and busy, using video to sell a product has become a powerful tool that all eBusinesses can benefit from. Incorporating video on your site often leads to an increase in conversions and search engine improvements. Reasons why adding video can help you sell more online: They Increase Conversions…

Why Animated Video?

People prefer to watch an animated video over reading, which to some is actually like work. If your company, products, or service requires any sort of explanation, your audience will respond with much greater force when watching a video. They’ll remember it much longer too! Research has found that visitors who view product videos are…

What To Look For In A Video Production Company

  If you were to Google some variation of the question “Who are the top animated video production studios?” the response compiled for you would list nearly 100 explainer video companies. Which means that, if you wanted to make an explainer video for your company, you would have at least 100 companies to choose from.…

3 Ways Custom Videos Increase Awareness and Sales

  Custom videos are powerful marketing tools that help you to stand out from the crowd. Custom video production can happen in three different ways: do-it-yourself (DIY), outsource it to individual professionals, or hire a professional production company to manage the entire process on your behalf. If you are still not sure as to whether…

7shifts Explainer Video Case Study

  "Sharp Eye Animation was able to quickly distill our story and make a fun video that has really helped grow our business," Jordan Boesch, CEO, 7shifts About 7shifts: With offices in Saskatoon, Canada, 7Shifts provides employee scheduling software for more than restaurants to help them streamline operations online. It’s an industry leading software-as-a-service (SaaS)…