If you were to Google some variation of the question “Who are the top animated video production companies?” the response compiled for you would list nearly 100 explainer video companies. Which means that, if you wanted to make an explainer video for your company, you would have at least 100 companies to choose from.
So how do you choose one?
Sifting through the overwhelming mass of animated video production companies might seem daunting; however, if you know what you’re looking for, you can easily and confidently separate the proverbial wheat from the chaff. The following are a few criteria to keep in mind in order to help you find the best explainer video production company for you.
1. Choose a company that matches your budget
Custom animation varies widely when it comes to price. It can range between a few hundred dollars, up to $50,000 for a 60 second video. While you are paying for a process that takes a highly skilled creative team weeks to complete – all of which does costs money, there’s no need for companies to pay an exorbitant amount anymore. That being said, be sure not to skimp on your budget, or you’ll certainly be skimping on video quality!
2. Choose a company that cares about you
When you first get in touch with an explainer video production company – whether by e-mail or by phone – pay attention to how they talk to you. Are they personable and attentive? Do they display a legitimate interest in learning more about your company’s services and faithfully telling your story? Look for a production company that will approach your project on its own terms, rather than treating yours as just another in a long line of sales leads.
Working with a proven, quality studio who’s dedicated to your project can make it or break it.
3. Choose a company with some street credit
While there are certainly brand-new animated video production companies who are already making some really great work, there are solid reasons for choosing a production house with a couple years of experience under their belt. A company with experience has had time to develop their own flavor of explainer video, have learned the ins and outs of effective storytelling, and have likely streamlined the production process to make working with them a pleasant and organized experience.
4. Choose a company that gets great feedback
If animated video production companies are getting a lot of positive reactions to their work, they’re probably going to let you know. The best feature testimonials from some of their happiest clients on their websites. Read what these clients have to say. Did they enjoy working with the company? Does the company have a reputation for finishing projects on budget and on time? Best of all, are the company’s videos getting results (boosting conversion and sales)? Look for animated video production companies who are making clients happy!