Custom videos are powerful marketing tools that help you to stand out from the crowd. Custom video production can happen in three different ways: do-it-yourself (DIY), outsource it to individual professionals, or hire a professional production company to manage the entire process on your behalf. If you are still not sure as to whether or not it’s worth producing these types of videos, consider these three benefits that custom videos can bring to your business.
1. They’re Easy to Understand
Prospects and customers tend to come from different backgrounds and learn in different ways. One of the biggest advantages to using custom videos is that they make it quick and easy for anyone to understand and learn what your business offers. The visual portion of the video combined with the audio helps to fill the needs of visual and audio learners. Eliminating the need to read text eliminates the chance that the reader misreads and thus misinterprets information. Videos tend to create less clutter and less confusion than text and photos.
TechCrunch found a 15-75% increase in conversion rates for websites using videos
2. Increase Website Conversions
TechCrunch credits a 15% to 75% increase in conversion rates for those websites that use custom videos. High quality video engages your visitors and urges them to stay on your website longer. Additionally, the video helps break through their confusion and answers many questions they may have about your business. Once they finish watching the video, visitors are ready to take the next step.
3. Videos are Shareable
Not only can visitors quickly and easily learn about your business, but they can also share these videos with others they know. Some videos even go viral on YouTube, for example. Even if this isn’t the case, when a visitor shares your video with someone they know can benefit from what your business has to offer, it increases your chances for making another sale.
Investing in custom video production can more than pay for itself. An effective video brings so many benefits to your business that it is more than worth the cost and time it takes to create them.