1-800-535-9831
Sharp Eye AnimationSharp Eye Animation
Sharp Eye Animation
Full Service Video Animation Company
  • Why Sharp Eye Animation
  • Products
    • Explainer Videos
    • Training Videos
    • Product Videos
    • Brand Videos
    • Video Series
    • Law Firm Videos
    • Video Marketing Management
    • Unlimited Subscription
  • Portfolio
  • Case Studies
    • 7shifts
    • Athena Software
    • Drive Smart Georgia
    • DocXellent
    • Green Law Firm
    • Mainstays
    • RepairShopr
    • Sephora
    • SuiteDash
  • About
    • Clients
    • Our Blog
  • Contact
Menu back  
 

4 Reasons Why It’s The Best Time to Make Animated Marketing Videos

Remote production, fast turnaround times & affordability make animation the ideal medium during the COVID-19 pandemic

4 reasons why it’s the best time to make animated marketing videos

The COVID-19 pandemic has forced marketers to innovate, work with leaner budgets, and adjust to the situation in real-time. And while marketing videos continue being one of the most effective tools in a marketer’s tool belt, the pandemic has changed how businesses can use them. 

Animated marketing videos, for example, remain a tried-and-true form of video that marketers can rely on even in very uncertain times. Below are 4 reasons why now is an ideal time to make animated marketing videos.

1. Animation is made remotely

While making traditional videos using cameras and actors (live-action) is nearly impossible due to social distancing rules, animated videos are made remotely and largely unaffected by the Covid-19 pandemic. In fact our production workflows remain full-steam ahead, without any stoppages.

2. Watching online video is at an all-time high

With “shelter-in-place” rules still in place, more people are spending time at home watching online video on platforms like YouTube. This makes it an ideal time to effectively reach them to drive brand awareness, trust, and sales.


Questions about making a video? We’re here for you.

Contact Us

3. Video ads are cheaper than ever

Running video marketing campaigns on YouTube have already been one of the most cost-effective ways to reach your audience, with average cost/views running ~$0.02 USD. With the COVID-19 pandemic, more businesses have cut marketing budgets and pulled out of ad auctions, making ad prices even lower, with less competition trying to reach your target audience.

4. Animated marketing videos are flexible

Animation is an incredibly flexible medium, with the ability to take viewers into outer space, under the sea or simply into the details of your product. For example, you can use animation to showcase the problems your customers face before using your products, something difficult (and expensive) to do using cameras and actors.

Conclusion

With the businesses being forced to change faster than ever, animated marketing videos remain a consistent, cost-effective and powerful tool for marketers to use to keep their drumbeat going and your audience engaged.

Questions? Contact us today with questions or to get started on your next video project.  


Start Your Video Today

Let Sharp Eye Animation create high-performing animated marketing videos for your brand!

Get Started

Share this post
TwitterLinkedInFacebook

Questions? We're here to help

Fill out the form & we will get back to you right away.

  • This field is for validation purposes and should be left unchanged.

From our blog
  • Compliance Training Videos: The Hack Every HR Pro Needs
    March 14, 2025
  • Why Boring Compliance Training Fails—and Animation Wins
    March 14, 2025
  • 70% Forget Compliance Rules in a Day—Videos Save the Day
    March 14, 2025
  • The $1M Compliance Mistake You’re Making Without Videos
    March 14, 2025
Categories
  • Customer Success(5)
  • Insights(66)
  • Marketing(114)
  • News(5)
  • Training(8)
  • Video Marketing 101(33)
  • YouTube Tips & Tricks(10)
About
Sharp Eye Animation is a four-time award-winning animated video production company, founded by an ex-Googler.
 
The company is based in San Francisco and Los Angeles.

Find us on:

FacebookTwitterYouTubeLinkedinInstagram
Products
  • Explainer Videos
  • Training Videos
  • Product Videos
  • Video Series
  • Brand Videos
  • Law Firm Videos
Pages
  • Why Sharp Eye Animation
  • Portfolio
  • Case Studies
  • About Sharp Eye Animation
  • Our Blog
  • Contact
Contacts
5654 Geary Blvd, San Francisco, California, 94121
11420 Santa Monica Blvd, Los Angeles, CA 90025
Need immediate help, please call, or email us.
Voiceover artist or animator? Submit your demo reel here.
Sharp Eye Animation
© Copyright 2012-2025 by Sharp Eye Animation. All Rights Reserved.
logo
    • Why Sharp Eye Animation
    • Products
      • Explainer Videos
      • Product Videos
      • Video Series
      • Brand Videos
      • Educational Videos
      • Law Firm Videos
      • Video Marketing Management
      • Unlimited Subscription
    • Portfolio
    • Case Studies
      • 7shifts
      • Athena Software
      • Drive Smart Georgia
      • DocXellent
      • Green Law Firm
      • Mainstays
      • RepairShopr
      • SuiteDash
    • About
      • Clients
      • Our Blog
    • Contact