Animated videos have been a popular medium for storytelling for over a century, and for good reason. Here are five reasons why animation is the perfect medium for businesses like yours:
1. Limitless imagination
One of the most unique things about animation the ability to get creative is virtually endless. Live-action videos (videos using cameras and actors) limit what you can do, since you have to stick to what can be physically created or shot by a camera in a studio or on set. Animation, however can do anything. Take your viewers to space, the bottom of the ocean, or just show them how AMAZING their lives can be after using your product – creativity is endless.
Another advantage of why animation is ideal for business is that it is easy to edit and change if needed. If something goes wrong and a characters need to be redesigned, for example, it’s done quickly and easily in post-production. No need to re-shoot the entire scene. This makes the production process much smoother and allows for improvements to the final product to be made efficiently.
Different animation styles tell different stories and appeal to a different audiences. Some styles maintain a childish, playful look while other styles can be used for a more professional look and feel. Depedning on your needs, talk to your video production team and make sure they can match the emotion your going for for your video.
4. Full creative control
The beauty of animation isn’t just in the look and feel, it’s also due to the fact that you can control every single pixel within your video. Don’t like the size of a character’s nose? Change it. Beyond just the look and feel, animation offers you the ability to change the story pace, the overall tone, and much more.
Making top-quality animation does take time and lot of work, but it’s still more cost-effective than live-action video. Animation is made from computers all over the world, which eliminates the need to shoot with cameras on location, to hire actors, and more.
Animation is an adaptable, versatile, and cost-effective medium which is why animation is leaned on be a growing number of businesses.
Contact us today to start your next animated video.
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