With more people watching videos than ever before, having your own can boost your business unlike any other marketing tool can. In fact, California-based technology company Dropbox, the Kickstarter project Exploding Kittens (the most-backed Kickstarter project of all time) and a ton of other brands can credit much of their success to leaning on video…
The Coronavirus has caused new stresses, new opportunities and new trends in people’s online behavior. We had our own assumptions around what was exactly happening, so we dug deeper. Some of the results were obvious, and some surprised us (and were hilarious!). Below are 15 data-backed trends we found as a result of the Coronavirus:…
“When times are good, you should advertise. When times are bad, you MUST advertise.” As the Coronavirus continues to change communities everywhere, businesses everywhere are pivoting, cutting workforces, and minimizing or eliminating marketing budgets. Business flourishes during and after a slowdown by doing something that may seem counterintuitive: increasing marketing investment. What do businesses wanting…
The Sharp Eye Animation team has produced literally thousands of custom video ads for businesses ranging from retail to technology to the legal industry. Our experience has given us unique insight into what makes ads convert viewers from “just checking it out” all the way to check-out. We spent the last two quarters studying similarities…
Supporting the Coronavirus Relief Fund 25% of all new video profits to the Coronavirus Relief Fund until the end of May 2020 We at Sharp Eye Animation don’t plan on being another source of COVID-19 news – let’s be real, pandemics are not quite our area of expertise. But we do know the world has…
4 Types of Videos You Should Never Make Yourself (& ones you should!) When it comes to making a video, there are clear advantages to doing them yourself, but not all videos should be DIY’d Having a great marketing video can be better than having the greatest salesperson. Sure, both deliver perfect sales pitches every…
YouTube Ads: The Marketing Tool You Can’t Ignore 12 reasons why YouTube Ads are one of the most effective tools in a business’ toolbelt YouTube Ads are largely underutilized. Partly because to run them you need video content, and partly because managing video campaigns can get complicated if you don’t know what you’re doing. But…
10 Best Tips for Making Law Firm Marketing Videos These 10 simple tips will help you make a law firm marketing video off in the right direction Law firm videos. Every firm needs one, but many don’t know what to do, and more importantly – what not to do when making one. Before hiring a…
The Perfect YouTube Video Length (according to YouTube) YouTube Vice President of Engineering explains the ideal YouTube video length to help get your videos seen It’s a question as old as YouTube itself. Do longer videos – or shorter videos – get more love from YouTube? Do ultra-long podcasts get more exposure than your two…
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