Explainer video produced for Athena Software
Video’s popularity has seen some serious growth over the last several years, and this trend continues to rise. Cisco, for example, estimates that by 2021, 80% of all internet traffic will be video.1 That means a lot more cat, how-to’s and prank videos have yet to be uploaded to YouTube. Explainer videos are also surging in popularity, with more businesses turning to them to replace text-heavy web pages. For many, explainers have become a must-have and some have returned healthy ROIs.
The marketing campaigns showcasing the explainer video resulted in some exciting results: an open rate of 23.4% and a click-through rate of 12.5%, compared to their typical rates between 1.5% and 3.5%.
Recently, an explainer video we produced for Athena Software – a Canadian software company – had such an impact on their business that they published their story online. They added the video to their website and shared it via email, social media, and Hubspot – a marketing automation tool – and saw some exciting results: an open rate of 23.4% and a click-through rate of 12.5%, compared to their typical rates between 1.5% and 3.5%. Read the whole story here.