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Explainer video produced for Athena Software
[/vc_column_text][vc_empty_space][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Video’s popularity has seen some serious growth over the last several years, and this trend continues to rise. Cisco, for example, estimates that by 2021, 80% of all internet traffic will be video.1 That means a lot more cat, how-to’s and prank videos have yet to be uploaded to YouTube. Explainer videos are also surging in popularity, with more businesses turning to them to replace text-heavy web pages. For many, explainers have become a must-have and some have returned healthy ROIs.
The marketing campaigns showcasing the explainer video resulted in some exciting results: an open rate of 23.4% and a click-through rate of 12.5%, compared to their typical rates between 1.5% and 3.5%.
Recently, an explainer video we produced for Athena Software – a Canadian software company – had such an impact on their business that they published their story online. They added the video to their website and shared it via email, social media, and Hubspot – a marketing automation tool – and saw some exciting results: an open rate of 23.4% and a click-through rate of 12.5%, compared to their typical rates between 1.5% and 3.5%. Read the whole story here.[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_single_image image=”3971″ img_size=”full” add_caption=”yes” alignment=”center” image_hovers=”false”][vc_column_text]
Interview with Jordan Fox, who focuses on sales and marketing at Athena Software
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- https://www.businessinsider.com/heres-how-much-ip-traffic-will-be-video-by-2021-2017-6
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