Video’s popularity has seen some serious growth over the last several years, and this trend continues to rise. Cisco, for example, estimates that by 2021, 80% of all internet traffic will be video.1 That means a lot more cat, how-to’s and prank videos have yet to be uploaded to YouTube.
Explainer videos are also surging in popularity, with more businesses turning to them to replace text-heavy web pages. For many, explainers have become a must-have and some have returned healthy ROIs.
Recently, an explainer video we produced for Athena Software – a Canadian software company – had such a strong impact on their digital marketing campaigns that they published the story on the here.
The marketing campaigns showcasing the explainer video resulted in an open rate of 23.4% and a click-through rate of 12.5%, compared to their typical rates between 1.5% and 3.5%.
They added the video to their website and shared it via email, social media, and Hubspot – a marketing automation tool – and saw some exciting results: an open rate of 23.4% and a click-through rate of 12.5%, compared to their typical rates between 1.5% and 3.5%.
Read the whole story here.
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