Businesses are making more videos each year since they can efficiently get mission-critical messages across to your audiences. Making animated videos for YouTube is a powerful way to boost key business – like conversion rates and search engine rankings – while increasing sales.
Why Animated videos?
Animation has the flexibility to take your audience from outer space to 10,000 leagues under the sea. No matter how abstract your message is, animation is a serious tool and more than kid cartoons. When you find yourself ready to make your own animated video, you’ll find that there are two ways to make them:
- Do-it-yourself using a number of online DIY tools
- Hire a professional animation production company
DIY or Full Service?
DIY tools may be a great option if you have resources available to dedicate to making the video. Most DIY animation tools provide templated scripts, characters and art style. They don’t allow for much customization but can do the trick and are good if you’re on a tight budget. We’ve compiled the best DIY tools for you here.
If you require complete control over the look-and-feel of your video, a full-service animated video or explainer video company is a better option since professional animators can fine tune every aspect of your video. These are more expensive than using DIY tools, but you’re sure to get a video that matches your vision. Find out why we are one of the best custom animated video companies around here.
I have my video, now what?
Due to YouTube’s close integration with Google search (YouTube is owned by Google and is the world’s 2nd largest search engine), it’s the first place you should upload your videos to. If you don’t have your videos on YouTube you’re missing out on a huge opportunity to reach a massive audience.
YouTube is ideal for startups and video marketing newbies
While a number of other video hosting services offer paid features like customizable video players, password protected videos, 3rd party marketing integrations, etc, YouTube is a great option for startups and video marketing beginners since it’s free and constantly improving. Plus it’s powered by the same technology powering other Google products like Google Search, Maps and Google Chrome, meaning your audience will get an ultra-fast viewing experience anywhere in the world.
YouTube gets you found
YouTube also provides free tools to get your videos found. Tags, for example, are like keywords for your video that help it show up in search results. They are key to getting your videos found and should be added to all of your videos. Pro tip: update your tags every few months to help keep your videos showing up for your targeted keywords. Read more on optimizing YouTube videos here.
Use YouTube to help viewers visit your website and buy
Once people find your videos, you can interact with each viewer by adding adding custom links or creating pop up bubbles that appear in the corner of each video (YouTube Cards). Use YouTube Cards to showcase other related videos of products that you sell, or to get a viewers to do things like visit your website or subscribe to your social media channels.
Run ads with your YouTube video
Due to the Google-YouTube connection, you can run your YouTube videos as paid ads via Google Ads. This may be more of an advanced tactic for experienced video marketers, but it can be a powerful way for you to reach your prospective buyers who may be watching other videos on YouTube.
Making animated videos for YouTube can be a great way to explain complex concepts and drive new business.
To learn more about video marketing check our our blog, and to get started on your own tell us about your project today.