10 Reasons Why You Need More Marketing Videos in 2020
2020 marks a new decade with new opportunities for your business. Here’s why marketing videos should be at the top of your team’s priority list.
Is video marketing at the top of your list of priorities for 2020?
If not, you may want to take another look.
It’s no secret that videos are powerful tools that drive prospects to your website, educate your existing customers, improve your company’s branding, and more.
So if you’re wondering whether or not your team should be focused on video marketing in 2020, we’ve compiled 10 reasons why it definitely should be:
- Video is still exploding in popularity
As more of the world today comes online, video is continuing to explode as the dominant player in content consumption and production.
In fact, Cisco estimates that Global IP video traffic will be 82% of all IP traffic (both business and consumer) by 2022.
*Source: Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper
This means that more people expect video content about your product or service (instead of other forms of content, like text and static web pages).
This also means that more of your competitors are also producing videos to achieve better SEO rankings, boost conversion rates, increase company branding, and drive more overall business.
- YouTube’s dominance as a search engine is continuing to grow
And as new platforms grow and expand across the world, YouTube remains critical for your business’ online discoverability since it’s the 2nd largest search engine in the world, after Google.
It’s an especially important platform if your business is targeting Americans 18 to 34 year olds, since it reaches more of this demographic and any other platform around.
- Social media platforms are getting (even more) video-friendly
If you think you’ve been seeing more video content in your social media news feeds your not mistaken.
Online platforms like Facebook, Instagram and Twitter have been getting more video-centric, which is likely to be the case as new platforms like TikTok emerge in 2020 and beyond.
LinkedIn, for example, only recently introduced video ads on the platform, allowing people to launch sponsored video content in people’s news feeds.
*Source: LinkedIn’s video ad product launched in 2018
- Videos will make your brand stand out
Videos can humanize your brand, connect with audiences and be much more memorable than text-heavy web pages – which still seem to make up a majority of business sites.
They can help your company stand out in a sea of mediocrity, so that when your customers are ready to buy, your company’s brand comes to mind first.
- Videos on social media platforms are shared 1200% more than anything else
If you’re looking for your video content to get shared online to spread your messages (and let’s be honest who isn’t) then video is going to be likely be a go-to tool for you in 2020.
Videos uploaded to social media channels get shared 1200% more than images and text-based content combined.
This means that you’re better off focusing on making more video content than crafting text-based messages on social platforms, if you’re using social media in your marketing strategy.
- Video ads are still (crazy) cheap
Running your video content as targeted ads is a great way to get your key messages in front of prospects most likely to buy your products or services.
YouTube ads, for example, cost just $0.10 – $0.30 per view on average, and they leverage Google’s own data (Google owns YouTube) to target viewers based on their demographics (age, sex, etc), interests and even past search histories.
This means that your chances of reaching 100,000 of your ideal business prospects would cost just $20.00. Contact our team if you’re looking for expert help with a video ad campaign.
- Measuring video marketing ROI is getting easier
Video hosting platforms like YouTube, Vimeo and Wistia now provide data on how much of your video content is being watched, re-watched, shared and more.
This makes video unique for data-driven teams, since your traditional marketing content like email and blog posts only really offer information on what has been visited and opened, for example.
Your video content can be linked up to your customer relationship management tools (CRMs) like Salesforce and Microsoft Dynamics, so now you can get a clear breakdown of videos watched by each prospect and whether your videos made a difference in their decision to buy, or not.
- Videos are versatile tools (Utility Knife Theory)
Videos are the Swiss Army Knives of the marketing world, since they have so many different uses.
For example, they can be added to your website, uploaded to YouTube, shared in an email, embedded in a presentation and played at trade show booth – just to name a few.
This makes them powerful tools that your sales and marketing teams can use to share your business is messages and close more deals.
- Making a video in 2020 is easier than ever
In 2020 we have more options than ever before to create great video content.
There are DIY animation tools that leverage artificial intelligence to turn blog posts into videos, you could hire a video production company like ours to handle all of the production details for you, or you can simply pull out your smartphone to record a video.
Each route has advantages and disadvantages, but whichever road you decide to go down video content will likely make a positive impact on your business, when done right.
- Videos are still crucial for ranking high on search engines
Platforms like YouTube are making it easier than ever to upload your videos and have them start ranking on search engines.
YouTube for example includes a number of free SEO tools make it easier for your video content to show up on the coveted page 1 of search engine results pages SERPs).
Optimizing tags, adding end cards and uploading captions are easy to do and will help get your video content indexed and ranked, for free.
With video being one of the most powerful tools businesses can use to improve online visibility, available, drive more business and improve branding, 2020 stands to be no different.
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