If you’re looking to reach a targeted audience on YouTube, these 15 YouTube marketing companies are the absolute best around.
The following companies earned their way to be top producers based on six criteria: expertise, communication, services, price, client feedback & customer experience:
1. Sharp Eye Animation
Sharp Eye Animation started out as an animated video production company in 2012, and has since evolved into a full-service video marketing agency whose YouTube marketing campaigns consistently overperform. With an ex-Google founder and a YouTube Certified team, it has won back-to-back (2018 & 2019) MarCom Awards from the Association of Marketing and Communications Professionals (AMCP). Starts at $1k USD.
Pros: ex-Google, one-to-one customer service, cost-effective, highly creative, YouTube Certified team.
Cons: team only takes on a limited number of clients at a time.
2. Joystick Interactive
Joystick Interactive Joystick Interactive is a full service digital marketing company that strives to blend technology, data and custom ads to drive marketing results. Past clients include Mercedes and Walt Disney and others. Most basic campaign set up and management starts at $10,000 USD.
Pros: highly creative team, experienced running large-scale YouTube marketing campaigns, full service solution, YouTube Certified.
Cons: high employee turnover, relatively high-cost.
Tyle.io is a video creation platform that can be used to create YouTube video ads in seconds. The platform offers 1.5 million pre-made templates, and users can create video and Tyle will resize your content to fit any social media channel. Most basic option starts at $49 USD/month.
Pros: customers can make video quickly, cost-effective, easy to create ads for a variety of social media platforms
Cons: self-service model presents challenges for users looking for expert help/advice, users are limited to premade templates.
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Creadits is a monthly subscription service whose aim is to connect advertisers with designers. Users pay a monthly fee, then receive monthly credits that can be used for purchase YouTube (and other) creative. Most basic option starts at $5,000 USD per month.
Pros: customers have access to a large pool of international talent (Americas, Asia-Pacific, Europe), ability to localize YouTube Marketing campaigns.
Cons: relatively expensive monthly fee, since it’s a 3rd party marketplace it doesn’t guarantee delivered performance.
5. Kaizen Ads
Kaizen Ads makes YouTube ads that are optimized specifically for mobile devices, and refers customers to a pre-selected group of designers. Most basic option starts at $500.
Pros: cost-effective, 7-day turnaround, ad creative is optimized for mobile users.
Cons: YouTube ads aren’t optimized for desktop computers, require assets from customers to build ad creative (don’t build artwork from scratch), only 2 rounds of modification requests, team has been reported as unprofessional at times.
Kazam is a creative agency that merges digital strategy and creative designers to create fantastic videos for a variety of digital platforms, including YouTube marketing campaigns. Most basic option starts at $10,000+ USD.
Pros: ex-Google founder, highly creative team of video producers.
Cons: high cost, slow turnaround times, location can be inconvenient for US-based customers (Kazam is based in France).
Tongal is a digital marketing platform that connects networks, studios and brands to writers, directors and animators around the world to develop video content for every platform. Most basic option starts at $10,000+ USD.
Pros: access to a variety of ad formats and creatives, ability to work with designers in multiple countries (great for localized campaigns).
Cons: relatively expensive monthly fee, since it’s a 3rd party marketplace it can’t guarantee delivered performance.
SmartShoot is an on-demand marketplace connecting customers with brands needing photo and/or video shoots. Customers typically have videos made for local YouTube marketing campaigns. Most basic option starts at under $500 USD.
Pros: access to a wide network of photographers and videographers, can be cost-effective.
Cons: given its structure as the “middle man” connecting photographers, videographers and creatives with end customers it can create headaches for customers when it comes to support and/or bad experiences, billing issues tend to be common.
Shuttlerock is a platform that can turn your images and video content into custom video ads optimized for YouTube marketing campaigns. Most basic option starts at $500+ USD.
Pros: large library of stock images, fast turnaround, cost-effective, optimized for numerous platforms.
Cons: customers need assets to begin with, hard to find the right complimentary stock assets.
VidMob is a video creation platform that connects customers with a network of editors, animators and designers. It helps customers produce the full spectrum of video content across every social/digital channel, format, and language. Most basic option starts at $5,000 USD.
Pros: delivers data-driven YouTube marketing campaigns, experience working with large brands.
Cons: relatively high cost, quality of the footage is said to be poor, auto-bid structure is a turnoff for many creators.
Genero is a platform connecting customers with a global network of YouTube ad designers. Most basic option starts at $10,000 USD.
Pros: customers can produce many types of ad creative, ability to work designers in multiple countries (great for localized campaigns).
Cons: expensive fee, since it’s a 3rd party marketplace it can’t guarantee delivered performance.
Vamp is a social influencer creator network to help customers made video ads for YouTube Marketing campaigns. Its network follows the latest best practices and insights to deliver video content optimized for YouTube ads. Most basic option starts at $10,000 USD.
Pros: mobile app available, ideal for connecting brands with social influencers who have large amounts of loyal followers.
Cons: expensive fee, limited to social media influencers, technology (mobile app) is reported to be buggy.
Instanteaser is a Brazilian video production platform making custom videos with fast turnaround times. It only creates videos running six, 15, and 30-seconds long. Most basic option starts at $500 USD.
Pros: relatively cost-effective, optimized to run as YouTube ads (pre-roll and bumper ads).
Cons: unable to control the look and feel 100%, not able to speak with the team creating the assets, does not create longer videos for YouTube marketing campaigns.
Animatron is an animated video platform that let’s users make basic animations using a drag-and-drop tool. Starts at free.
Pros: cost, little-to-no video production experience needed, good variety of graphics and walkthrough tutorial.
Cons: Not fully customizable, not many options for transitions, interface is reported to be confusing at times.
Lumen5 is a video production platform that makes social media video content which can also be optimized for YouTube. It’s powered by artificial intelligence and let’s anyone without training/coding/etc easily create videos in minutes. Starts at free.
Pros: cost-effective, no video production experience needed, lots of stock images to choose from, or you can upload your own.
Cons: Not fully customizable, no voiceovers provided, unable to speak with team members, little diversity in its image gallery.
Happy YouTube Marketing!
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