Every time we chat with a potential client to discuss their explainer video project, the first point we always emphasize is the importance of their video script.
In fact the most crucial and time-intensive step in the video production process is usually the script writing stage. Writing a great one is an art-form, and we’ve written about how to get started if you’re feeling lost.
Whether you’re a script writing newbie, or seasoned vet, below are 7 of the most valuable resources that will help you write a kick @$$ video script:
1. Wistia’s “Scripting Tips”
Wistia consistently puts out some of the best video content around, and what better way to learn about video script writing than watching a video on it?
Wistia’s video below covers what kinds of questions you should ask yourself before starting out, how to use Google Docs to collaborate with your team, what to avoid, and more.
2. Wistia’s “Writing a Video Script, Hollywood Style”
Here’s another great post from Wistia. In it they showcase several Hollywood video scripts, and then show how they applied the same tactics to their own video script writing efforts.
3. Lynda.com’s Video Script Writing Course
This is an in-depth online course on video script writing, written by distinguished writer and storyteller Rick Allen Lippert.
Check out the course here.
4. Entrepreneur’s “How to Write a Compelling Video Script For Your YouTube Videos”
This article contains a few links to script writing software platforms (yes you read that right!) that can help with video script ideas and the writing process.
Check out the article here.
5. Video Brewery’s “How to Write a Killer Explainer Video Script”
Great to-the-point article on video script writing that we think nails it. Check out the post here.
6. Hubspot’s “How to Write a Video Script”
Although written for real-time video in mind, this piece highlights three important components: 1) start with a video brief that highlights the goals and topic to be addressed, 2) the voice a script should carry, ie using simple words and not complicated language, and 3) practice reading the script out loud.
7. Mannix’s “Secrets to Writing a Short Video Script”
This is one of the best resources we found. It covers important pointers on how to “humanize” your script, and also includes a short video on the “40/60 rule” for balancing your products and services with a personal story. Watch the video here.
Conclusion
Videos are powerful marketing tools to that can make a significant impact on your business. But producing a great one isn’t always easy, and it always starts with a fantastic script. Be sure that you define your goals from the outset, keep it short and add some personality.
Already have a video script? Contact us if you’re ready to bring it to life, and discover why startups to Fortune 100’s choose Sharp Eye Animation to make their custom animated videos.
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