People prefer to watch an animated video over reading, which to some is actually like work. If your company, products, or service requires any sort of explanation, your audience will respond with much greater force when watching a video. They work too! Research has found that 81% of people have been convinced to buy something after watching a video about it.
Custom animated videos are versatile
They can be:
• Embedded onto your site
• Emailed as a link
• Shared on sites like YouTube
• Played at tradeshows or kiosks
• Shown on a laptop during client meetings
• Pulled out of your pocket and played on your smartphones
Decrease bounce rate
Whether it is one video or ten, your website bounce rate will decrease with a video. You can capture the attention of a visitor for much longer. Statistics show that people stay on a webpage with a video two minutes longer than on one with no video. To learn more check out our 7shifts case study.
Still an early technology
Like everything digital, online video sharing technology is relatively new compared to older forms of marketing, meaning that the demand is only going to grow from here. Sites like YouTube are growing in power and strength and many businesses are already leveraging the amazing technology to grow their business.
Increases branding and credibility
When a business creates a new explainer video they put themselves in a new light from their audience’s point of view. Explainer videos help with brand awareness and credibility helps your website visitors remember your products or services in the future.