You might think that animated videos are best for kids’ TV shows or video games, it actually goes deeper than that, and today law firms of all sizes are turning to animated law firm videos to help them stand out, create emotional connections and be more memorable.
Animation is made remotely, so while making live action videos (videos made by cameras and actors) has become more challenging with Covid-19 and social distancing rules, animation has remains a tried-and-true medium with the pandemic not affecting production workstreams at all.
Here are the 3 top reasons why you should be making animated law firm videos to drive new clients to your firm:
1. Animated law firm videos drive awareness, efficiently and effectively
Driving awareness to your law firm can be challenging for any practice, but animation can help you stand out. Typical law firm videos have been played out so much over the years that unless you have a unique approach (looking at you Brian Wilson) they’ll likely end up getting ignored.
Animation stands out, puts smiles on faces and increases your chances of making your law firm videos memorable, especially if others are still relying on standard live action marketing videos.
The cost of producing animation is also significantly less than producing live action videos since actors, cameras, lightning, etc aren’t needed, and they can be made faster.
2. Animated videos are versatile
Videos are like the swiss-army knives of the marketing world. Once you’ve made one, you’ll be able to reach prospects efficiently and effectively. Here are a number of platforms you should consider adding your videos on:
- Live TV
- AVVO profile
- YouTube organic (and YouTube Ads)
- Social media
- Google My Business
3. Animation makes serious subjects more lighthearted and relatable
Animation is also an extremely flexible medium, allowing you to take viewers to space or 10,000 leagues under the sea. For attorneys animation is being used to re-create common scenarios that clients experience – but in a more lighthearted and more digestible way – and without having to hire actors.
- Car accidents
- Workplace injuries
- Insurance denials
- Immigration issues
If you think that animation is only for kids, and for businesses that don’t need to maintain a “professional” brand, think again.
Sure, animation has a fun feel and tends to put smiles on faces, but if you want to attract attention to your brand and create a lasting impression on your potential prospects, animated law firm videos are tools you should be taking advantage of.
Questions? We’re here to help. Contact us here.
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