Animation isn’t just for kids. In fact animation for marketers has exploded in the last several years thanks to it’s flexible nature (it can take viewers to space, to the depths of the ocean, and anywhere in-between) and budget-friendly nature. For marketers, that means it’s the perfect tool to showcase a brand, product, or service.
Below are the five top reasons why animation for marketers may be the most underrated tool today:
Animated videos don’t require you to hire actors, rent a studio, and all other other costly requirements needed in order to produce a live action video. Instead, animation can be made remotely and using software, like Adobe After Effects so marketers can produce their videos for a fraction of the cost. So if your budget is tight animation is the way to go.
2. Grab (& keep) attention
Perhaps the top benefit of animation for marketers is that it effectively grabs the attention of your audience. Moving visuals, easy-to-read on-screen text, and a captivating story line combine to produce content that grabs and keeps attention (definitely better than a text-heavy web page can). And it’s been proven time after time to drive business results.
3. Simplify the complex
Animation also is a powerful way get across complicated, abstract, and potentially confusing concepts to your audience. It’s a great way to appeal to a wider audience, while explaining how your product or service works (typically called explainer videos), and easily breaks down virtually any concept into more understandable ways. Just don’t go overboard with your video length – viewer attention can being to wonder after about 90 seconds.
4. Perfect for different marketing channels
Another reason animation for marketers is great, is that it can be used for a ton of different marketing channels, like your website, YouTube, social media, and more. In fact here are 23 different platforms to consider. The more places you share your animated videos, the more views you’ll rack up as well! Just make sure you’re linking to the same video (same YouTube video, for example).
5. Bring your brand to life
Animation provides marketers with a great way to bring your brand to life. Showing characters going through the process of having a problem that viewers can relate to, then ultimately solving those problems with help from your product or service is a great way to key across your key messages while bringing your brand to life.
Animation for marketers is like a hammer for construction workers: so many uses at a very efficient price point. If you’re a marketer looking to drive awareness to your brand, convert viewers into customers, or to simply connect with your audience in a powerful way, look to animation for your next project.
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