“Employees are a company’s greatest asset – they’re your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company’s mission”
– Anne M. Mulcahy, Chief Executive CEO of the Year 2008As our attention continues to shift online, videos are changing the way corporate teams learn. They eliminate the need for your team to travel to trainings, provide consistent instruction quality, and are typically more engaging than in person classes. For startups and enterprise companies, corporate training videos have exploded in popularity of the last few years, and are increasingly being used to onboard new hires, train sales teams and ramp up teams on new products. If you’re looking to video for your company’s training needs, there are many different options that can help you get them made. For simple videos that don’t require much customization, do-it-yourself (DIY) products allow you to create videos in less than an hour. If you’re looking for a more professional look-and-feel, however, partnering with an animation video company can take the work off your plate and ensure that your videos match your brand and come out exactly how you need them to. Below are five ways to use animation in your corporate training videos:
1. Onboarding new hiresAs new team members join your organization, animation is a great way to welcome them while introducing your mission, values and unique offering(s). It can set your company apart from others and can make the sometimes overwhelming experience of starting a new job more fun. Below is an onboarding video that explains Acme Smoked Fish company’s core values:[/vc_column_text][vc_empty_space][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGa2F4XzEzSTY2U0UlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][vc_empty_space][vc_column_text]
2. Sales kickoff meetingsStarting the quarter with a fun animated training video showcasing your product roadmap can get your sales team on the same page while motivating them to hit the ground running. Below is a video we made for Swisslog Healthcare’s 2018 sales kickoff meeting that uses a racecar to show the plans for the year, and where they plan to be at the end of the year.[/vc_column_text][vc_empty_space][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGZzFWdXJIc0RRcGMlMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmF1dG9wbGF5JTNCJTIwZW5jcnlwdGVkLW1lZGlhJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][vc_empty_space][vc_column_text]
3. Product trainingsCreate videos once and team members can ramp up when it’s convenient for them. Including actual images of your products (user interface, high-res product images, etc) provide the level of detail needed to provide a comprehensive product training. Animated training videos also have the flexibility to explain complicated concepts easily. No need to set up another training session!
4. Career/skills developmentVideos are great at teaching new skills since they can get (and keep) attention unlike any other medium. Whether for marketing, sales or more technical skills like engineering, including video in your internal career/skills development offering can break up the monotony of hands on training.
5. Human Resource (HR) policiesAnimated training videos take awkward human resources policy videos to the next level and makes them fun and memorable. While every organization has a different set of policies, animated characters can be used to clearly get across your set of policies.
Tips for making corporate training videos
- Make each video short and easy to understand
- Consider a character-based approach to increase viewer empathy
- Make sure your videos match your company’s brand
- Use highest resolution images (if applicable)
- Create a private YouTube channel that only your employees can access if you don’t have an internal corporate website