Your website, YouTube and social media channels are most likely your go-to platforms when it comes to sharing your marketing videos. But depending on your business, other places can attract as much – or more – attention to your videos. The key to successful video marketing is to share them in as many different marketing…
People love stories. We all do. We connect with them. Stories allow us marketers to put actions and words into context. When you’re marketing a product or service, stories help you show prospective buyers what you’re offering without a hard sell. When a story aligns with a viewer’s values and needs, a prospect identifies empathetically…
Typically, the purpose of video marketing is to convince your prospects or customers to buy your product or service. Since your marketing videos might be viewed outside the context of your website, it crucial to include all the information viewers need in order to buy from you. What is a video call-to-action (CTA)? A…
If a picture is worth a thousand words a video must be worth a million. Every company has to train employees to learn about a process or idea. Making training videos for employees saves you time and money and helps to maintain more consistency. Whether you’re looking to make live-action training videos animated explainer videos…
It’s awful when you invest in a great marketing video for your law firm but aren’t getting it in front of as many potential clients as you could be. You add them to your website and share it on social media channels – which is a great start – but you’re not maximizing its potential if you…
YouTube video tags are one of the most critical components to getting your YouTube videos found. They operate like keywords for your videos and should be taken as seriously as the other metadata you choose for your video. So how do you find the best tags to add? Google’s Keyword Planner is a free tool…
When setting off to make your first animated video, you typically have two options: Hire an animated video production company, or Make it yourself using one of many do-it-yourself (DIY) animated video tools. If you’re not too concerned with the look-and-feel of your video – and have the time to spend learning how to use…
