If you aren’t working in the field of machine learning, you might think it sounds like something from the future, a tool for people 100 years from now. But that’s actually not the case. Machine learning is already here, and a surprising number of businesses — from startups to food manufacturers to retailers — are…
Attorney video advertisements are one of the more critical components in your law firm’s marketing strategy, especially with people spending more time on video-centric platforms like YouTube, Facebook and Instagram than ever. As an attorney, chances are that you’ve either already invested in video, or you’re looking to do so with one sole purpose: to…
If you’re an attorney and your law firm marketing team isn’t already using machine learning in various aspects of your business, you may think that it’s technology years away. But that’s actually not the case. Machine learning is already here, and a surprising number of law firms are using it right now in 2020. In…
Including video in your law firm’s overall marketing strategy is a must-do, but knowing exactly how to use video effectively can be a challenge. When done correctly, attorney video marketing campaigns have the power to make you the obvious choice in your market. Attention is quickly becoming today’s most valuable commodity, and people are spending…
As video marketing continues to explode across industries, more businesses are looking to include video content in social media campaigns, on websites and in corporate training education. Sharp Eye Animation is first animation production company to offer unlimited videos for one flat monthly fee While most video production companies treat each video they make as…
2019 was quite a year across the globe, and in the video marketing space, things are only heating up more. If you’re planning on running a video ad on YouTube, check out our compilation of the best from 2018: Amazon’s Alexa Loses Her Voice Amazon CEO Jeff Bezos, the richest man in the world, makes…
Your website, YouTube and social media channels are most likely your go-to platforms when it comes to sharing your marketing videos. But depending on your business, other places can attract as much – or more – attention to your videos. The key to successful video marketing is to share them in as many different marketing…
People love stories. We all do. We connect with them. Stories allow us marketers to put actions and words into context. When you’re marketing a product or service, stories help you show prospective buyers what you’re offering without a hard sell. When a story aligns with a viewer’s values and needs, a prospect identifies empathetically…
Typically, the purpose of video marketing is to convince your prospects or customers to buy your product or service. Since your marketing videos might be viewed outside the context of your website, it crucial to include all the information viewers need in order to buy from you. What is a video call-to-action (CTA)? A…
