Everyone at some point has thought about starting a business and bringing a great idea to life in the marketplace. Starting a business these days is getting easier thanks to the power of crowdfunding – or raising money from many people, typically via the Internet. Crowdfunding is a powerful way to get exposure, market validation, and most importantly, funds needed to get started. While crowdfunding can be a great way to get an idea or business off the ground, getting exposure in a sea of awesome projects can be challenging.
Kickstarter campaigns with videos were funded at a much higher rate: 50% with videos vs. 30% without against an overall average success rate of around 40%1
Crowdfunding explainer videos increase funding success rate
If you’re using a platform like Kickstarter, Patreon or Indiegogo, you likely already know how important video is. Kickstarter, for example, sees campaigns with a crowdfunding video are successfully funded at a much higher rate: 50% with videos vs. 30% without against an overall average success rate of around 40%.
Crowdfunding explainer videos quickly pitch your campaign, build trust and make your story memorable. Research from Hubspot found that “81% of people have been convinced to buy by watching a video”.2 And when you combine a fantastic product with a fun video the results can be explosive. Exploding Kittens – the most-backed Kickstarter campaign of all time – pitched their campaign’s story with an explainer video (seen below) that helped them go on to raise a record-breaking $8,800,000 in funding.
Add your crowdfunding video to YouTube to increase your project’s exposure
Videos can also be indexed by search engines – meaning they themselves are searchable – which can bring more awareness to your campaign outside of the crowdfunding site your campaign is on. Here’s how:
When someone enters a keyword like “my crowdfunding project” into a Google search, they’re given results that Google thinks are most relevant. Users can filter these results by image, news, books or video.
In the example above, filtering the results by video shows videos Google has indexed for “my crowdfunding project”. If you don’t have video indexed for your keywords, you’re missing out on reaching more supporters.
In markets where competitors aren’t heavily into video yet (like crowdfunding campaigns), the ability to organically rank well on search engines can be easy. Drive Smart Georgia, for example, was one of the first Atlanta-based driving schools marketing to prospects on YouTube. They uploaded their explainer video to YouTube and saw organic search visits increase by +82%.
“Other driving schools weren’t on YouTube. I thought that since young people are spending more time watching online video, having our own would be a no-brainer”.
Steve Jones, CEO, Drive Smart Georgia
“Other driving schools weren’t on YouTube. I thought that since young people are spending more time watching online video, having our own would be a no-brainer”, Drive Smart Georgia’s Steve Jones says. Discover how to maximize your crowdfunding videos’ discoverability by writing great YouTube video titles, descriptions and more here.
Periodically optimize your crowdfunding video to improve video SEO
If you already have videos on YouTube and aren’t seeing them where you want on search engines, look into your video SEO efforts. Optimizing your crowdfunding video every few months helps improve it’s search engine ranking, viewcount and overall watchtime. Learn more YouTube video SEO tips here.
Below are a few easy video SEO tasks you should be doing to your crowdfunding video from time to time:
- Add new tags: tags are like video keywords that tell Google what to index, they should be 2-3 words long and updated periodically
- Revisit your annotations: did you get a new press release or webpage you want to show off? This could be a great way to showcase it.
- Promote everywhere possible: your website, social channels, etc