If you’re an attorney and your law firm marketing team isn’t already using machine learning in various aspects of your business, you may think that it’s technology years away. But that’s actually not the case. Machine learning is already here, and a surprising number of law firms are using it right now in 2020. In…
Including video in your law firm’s overall marketing strategy is a must-do, but knowing exactly how to use video effectively can be a challenge. When done correctly, attorney video marketing campaigns have the power to make you the obvious choice in your market. Attention is quickly becoming today’s most valuable commodity, and people are spending…
10 Best Law Firm Video Production Companies [2020] Choose from one of these top companies to find a video production company that suits your needs As the popularity of video continues to explode, it’s more important than ever that your law firm uses video to reach new clients as well. From live-action to broadcast-quality animation,…
2019 was quite a year across the globe, and in the video marketing space, things are only heating up more. If you’re planning on running a video ad on YouTube, check out our compilation of the best from 2018: Amazon’s Alexa Loses Her Voice Amazon CEO Jeff Bezos, the richest man in the world, makes…
Need to speak to someone about your project now? Contact us here are we’ll reach out right away. As 2020 begins, people are expecting now more than ever video content from brands like yours. In fact our friends at Hubspot found that more than 50% of consumers want to see video…more than any other type…
Typically, the purpose of video marketing is to convince your prospects or customers to buy your product or service. Since your marketing videos might be viewed outside the context of your website, it crucial to include all the information viewers need in order to buy from you. What is a video call-to-action (CTA)? A…
If a picture is worth a thousand words a video must be worth a million. Every company has to train employees to learn about a process or idea. Making training videos for employees saves you time and money and helps to maintain more consistency. Whether you’re looking to make live-action training videos animated explainer videos…
It’s awful when you invest in a great marketing video for your law firm but aren’t getting it in front of as many potential clients as you could be. You add them to your website and share it on social media channels – which is a great start – but you’re not maximizing its potential if you…
YouTube video tags are one of the most critical components to getting your YouTube videos found. They operate like keywords for your videos and should be taken as seriously as the other metadata you choose for your video. So how do you find the best tags to add? Google’s Keyword Planner is a free tool…
