If you’ve never produced an animated video for your business, you may not know where to begin. We hope to make it a bit easier for you by providing the three most important things to consider when setting out to produce your first animated video.
1. The Script
The script is the single most important component that can make or break an animated video. It contains everything that your viewers will hear (through a recorded voiceover), and it should clearly communicate your most important messages. And when it comes to scriptwriting, brevity and eloquence is key.
Do you think people actually make it through a five minute video that touches on every single feature a product has? Rarely. A short script ensures that viewers get all your important messages before they get distracted and move on. Scripts that engage viewers on some sort of emotional level – whether through humor, fear, love or anger – perform best and are more memorable for viewers. We love producing character-based videos that show a central character who represents a business’ target customer. This approach helps viewers to connect to the business since they are more likely able to relate to the situation of the character.
Scripts that engage viewers on some sort of emotional level – whether through humor, fear, love or anger – perform best and are more memorable for viewers.
Do you want a video that will highlight the benefits/features of your product? Do you want your video to increase sales or leads? Do you want to increase conversion rates? Going into the video production process with goals ensure that you get the most out of your video. If you want to see what else video can do, check out this blog post.
Most of our clients want a video to provide an overview of their business, highlighting their products’ most important features, benefits, and to address some of their most frequently asked questions.
This goes hand in hand with having clear goals for your video. A Call-To-Action (CTA) is what you want your online audience to do after watching the video. If you sell software, for example, you may want a CTA that tells viewers to “Sign Up Now” or “Start Your Free Trial”. If you run an eCommerce business, you may want a CTA that tells viewers to “Purchase a (enter your widget here) Now” or “Contact Us Now”.
Videos are powerful tools to help online audiences quickly understand complicated messages in a memorable way. Knowing what’s needed to produce a great one is essential and hopefully these tips well help you get started on the right path.