As our lives become increasingly more complex and busy, using video to sell a product has become a powerful tool that all eBusinesses can benefit from. Incorporating video on your site often leads to an increase in conversions and search engine improvements.
Reasons why product videos can help you sell more online:
They Increase Conversions
By using video to provide a quick and in-depth view of a product or demonstration, eBusinesses can extinguish any hesitancy would-be customers might have about purchasing online. Peace of mind from a video transforms the way he or she feels about the brand and website overall, which builds trust and credibility. This is especially important for businesses that sell products in a highly competitive market.
They Capture Your Attention
Videos are a one-stop-shop for information. They have the power of getting across a ton of information without forcing users to navigate, scroll, and click to access info. You can even strike an emotional chord and subconsciously tell them how they should feel about the item and your company.
Google owns YouTube so as you’d expect many videos that rank well are hosted on YouTube.
Google Loves Video
No conversation about eBusiness is complete without discussing search engine optimization (SEO). Today, eBusinessses that utilize video assets are at an advantage since Google structures its search results to prioritize sites with video. Furthermore, because Google displays “blended search” results (a mix of video, image, news, maps, and other mediums in addition to regular search results), if you optimize your videos properly they’ll have a better chance of ranking well. Here are 2 easy ways to get your video to rank higher in Google:
1. Google owns YouTube so as you’d expect many videos that rank well are hosted on YouTube. Hosting your video on YouTube and embedding it on your site gives your eBusiness an automatic headstart on video SEO.
2. When you name your video, make the title relevant with appropriate keywords. Don’t forget to include keywords in the file name, description and tags.